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the long winding road to fast cars

June 5, 2008

recently, i lost my one and only copy of call of duty 4 to an act of violence unparalleled in modern history. i cannot think of a single moment, let alone a stretch of time within the past two centuries in which more violations to human rights were committed than in the single instance my dad scratched up my cod4 disc. surely forced relocation and non-consensual euthanasia pale in comparison to the atrocity of losing the best online multiplayer game in recent years. it was also like $50 when i got it. needless to say, i’ve been forced to revisit my games of yore, sometimes reaching back as far as a year. talk about retro gaming. anyway, i’ve taken up relearning the joys of kissing the apex and tuning gear ratios with a fun little game called forza 2 motorsport.

during a particularly tedious run of the nürburgring nordschleife track (not nearly as fun as pronouncing the name), my mind began wandering off as i grew weary of the monotonous forests of germany (this explains my traffic record). soon i was pondering how best to answer a question that’s been popping up occasionally among the girls i know. “why do they advertise 0-60 in car commercials?” or the declarative variant, “i hate when they advertise 0-60 in car commercials.”

the argument goes that it’s needless to purchase a car for its acceleration or performance because it is so rare that one can truly enjoy the g’s when driving during the typical excursion. nor is it rational to purchase a car with racing credentials when you are clearly not a professional race car driver. while i am quick to cede the argument that performance cars are not rational purchases, i find it ironic to hear women preaching the virtues of rational spending.

to put it in the simplest terms, performance sports cars are luxury items. they fall into the same category as designer shoes. clearly, you don’t need 20 pairs of shoes to get by, nor do you need one that’s worth over $500. you’re never going to use them, just like the 500 ft lbs of torque we will never use on the road. it’s not a matter of practicality, it’s a matter of luxury. you’d be hard pressed to find a person who doesn’t dream of indulging in some needless expenditures, whether it be a 6 bath mansion, a $3,000 guitar, or even a 52″ plasma. it’s just that simple. in america, we value luxury. if you want a no-frills lifestyle, i suggest moving to guatemala; and unless you’re prepared to swear off all the frivolous crap you enjoy, i would suggest you stop asking why 0-60 is a legitimate concern to some people.

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